Market Intelligence & Insights

Polling data, strategic analysis, and company announcements.

Exclusive Polling

South Australia: The Political Pulse

Two-Party Preferred (TPP) Source: DemosAU / Ace Strategies (Oct 2025)

ALP 66%

LIB 34%

Labor Government Liberal Opposition

Soaring Labor vote pushes Liberals to the edge

South Australian Labor is surging towards a potential landslide victory with the latest DemosAU/Ace Strategies Poll showing the party leading the Liberals 66–34 per cent on a two-party preferred basis.

The poll shows an 11.47 per cent TPP swing to Labor since the March 2022 election, with the Liberals facing significant challenges in metropolitan seats.

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Primary Vote Breakdown

47%Labor

21%Liberal

13%Greens

Sample: 1,006. Margin of error: ±3.9%.

Reports & Papers

Strategic Analysis

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Federal Polling

DemosAU Federal MRP Report (Oct/Nov 2025)

A comprehensive Multi-Level Regression with Poststratification model projecting seat-by-seat outcomes across Australia.

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Into Gear: Defence Industrial Cooperation

United States Studies Centre paper co-authored by Guy Boekenstein. An analysis of industrial and technology cooperation between Australia, Japan, and the United States.

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Partnership Announcement

Polling Every State, Every Quarter

Ace Strategies partners with DemosAU to provide objective, timely, and reliable insights into voter sentiment as a member of the Australian Polling Council.

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Feature Report

Into Gear: Defence Industrial Cooperation

Australia, Japan and the United States

A landmark United States Studies Centre paper co-authored by Ace’s Guy Boekenstein. This report examines the critical pathways for deepening defence industrial and technology cooperation between the three nations in an evolving Indo-Pacific strategic environment.

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Corporate Announcements

Latest Ace News

3 November 2025

Political Stalwart Joins Ace Strategies

A former Senior Adviser to South Australian Premier Peter Malinauskas has been appointed as Strategic Counsel at Ace Strategies.

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Founder and Managing Director Matt Neagle said Kevin Naughton is one of the most accomplished political and media strategists in Australia.

“Kevin is an award-winning journalist; he has led newsrooms and government offices throughout Australia and is a renowned strategist for political and industry leaders. For decades Kevin has navigated the intersection of government relations, media influence, and strategic communications.”

Mr Naughton has worked as a broadcaster, Chief of Staff and Senior Writer at the Sunday Mail, Business Editor for InDaily, and led political offices for Liberal, Labor and Independent Leaders.

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Mel Jones joins Ace Strategies as Director

17 October 2025

Political Powerhouse Appointed Director

Former Senior Adviser to State Government Treasurer Stephen Mullighan has joined Ace Strategies as a Director.

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Founder and Managing Director Matt Neagle said Ms Jones’ experience in state and federal public service will be invaluable to clients across Defence, Infrastructure, Health and Retail.

“Government and industry leaders have long considered Mel to be an outstanding professional in public policy development, stakeholder engagement, and political strategy.”

Ms Jones has worked across Treasury and Finance to Investment and Trade, Defence and Space Industries, Small Business, Veterans’ Affairs, Police and Emergency Capabilities, and Sport.

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